Oracle A Leader That Offers More Choices When It Comes To In-Memory Solutions

By: Edgar Haren

Principal Product Marketing Director

Industry analyst Forrester recently released The Forrester Wave™: In-Memory Databases, Q1 2017. The in-memory database market segment is growing at a 19% compound annual growth rate from 2016-2020, and there are many reasons for this solid growth rate. Forrester states that In-memory database initiatives are “fast on the rise as organizations focus on rolling out real-time analytics and extreme transactions to support growing business demands.” In addition, the massive amount of data being generated has fueled the growth of in-memory database solutions as customers look to extract value from the data they ingest.

The modern market has changed the way we perceive data. Data has become a form of capital, as it can provide deep insights into customer profiles, which in turn helps guide corporate strategies towards new revenue generating paths. The market has evolved so much that not only do companies realize that they have to digitize and process data, but market leaders are banking on their abilities to do so faster than their competition. Forrester explains this best when they comment, “An in-memory database is not just a nice-to-have option anymore — it has become critical to support next-generation transactions, analytics, and operational insights. No one needs yesterday’s data tomorrow!”

So what is an in-memory database? Forrester defines an in-memory database as “A database that stores all or most critical data in DRAM, flash, and SSD on either a single or distributed server to support various types of workloads, including transactional, operational, and/or analytical workloads, running on-premises or in the cloud.” Forrester also establishes the top in-memory database workloads commonly seen across various vertical industries as real-time apps that need low-latency access to critical business data, customer analytics to deliver improved customer experience, Internet-of-things (IoT) applications that can improve operational efficiency and mobile apps that need integrated data. Oracle believes the definition and use cases correlate well with why it was ranked as a leader by Forrester in the report. Providing an in-memory solution is more than dropping a database on flash storage or DRAM memory within a server. In-memory solutions are not standard IT solutions, but rather an IT solution that drives significant revenue or cost saving opportunities.

Oracle believes that it was listed as a leader for several reasons. The first being flexibility and choice, as customers have the option of choosing between two solutions, Oracle TimesTen In-Memory Database and Oracle Database In-Memory products. With the combination of these two options, customers can deploy any type of application — transactional, operational, and analytical. Oracle offers a third high-performance option, Oracle’s Exadata Appliance which is designed for larger in-memory footprints. In addition to its on-premise solutions, Oracle is one of the few providers that also offers a cloud based data management platform. This is a critical differentiator as many solution providers offer products that are capable of being cloud deployed, but very few provide a comprehensive platform that is purpose built, optimized and designed for the cloud. In addition to product choice, customers also have a choice of deployment. Customers can choose an on-premise solution, a cloud deployment, or a hybrid approach. Customers will benefit from a user experience that is 100% the same on-prem or in the cloud, and they can leverage their existing skills across both. As an example, a customer could choose a hybrid cloud deployment with their standard Oracle database on-premise, but leverage Oracle’s Database Cloud Service for in-memory options that provide orchestration, automation and management tools to help customers ensure they deploy a solution at its optimal potential.

Lastly, another parameter that Oracle believes helped elevate it to a leader position was its roadmap and ability to execute. Forrester cites, “Its road map includes performance enhancements with faster decompression using software-in-silicon, in-memory replication, a high degree of automation, in-memory flash extension, and NVRAM support.” In addition, this Forrester Wave reviewed Oracle’s 12.1 edition, but Oracle has since launched its Oracle Database 12c Release 2 for the cloud first. In Oracle’s latest release customers can experience improved data mobility, increased security and key in-memory innovations.

These innovations include –

We hope you found this blog informative, and we encourage you to read the Forrester Wave report, and for a deeper assessment of the vendor landscape contact Forrester to view detailed product evaluations and adapt criteria weightings to fit your needs through the Forrester Wave Excel-based vendor comparison tool. For more information please visit the resources below.


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7 Significant and Realistic Commerce Predictions for 2017

By: Christine Bardwell

Sr. Product Strategist

A significant change expected in 2017 is that more B2Bs will undertake a digital transformation and shift to a model of selling online. Concurrently, global ecommerce brands are expected to expand into new geographies, proliferating the number of brands in each market.

This drive-to-digital is happening during a time of global political uncertainty. We can expect currency fluctuations, the cost of goods to increase and to see consumers hold back on spending. So what does it take for an online brand to succeed in a troubled, slow-growing and saturated market?

The importance of customer loyalty cannot be overstated

“Winning brands will be those that secure their customers’ loyalty at the get-go and then work hard not to let them go.”

In the digital age, customers have control. They choose when, where and how they shop. They have all the product and price information they need at their fingertips. If brands don’t provide them with the interaction and service they expect, they’ll simply shop elsewhere. Focusing on what the customer wants is paramount. This is why customer loyalty is the Holy Grail for the leading online brands. But don’t be confused; customer loyalty doesn’t begin and end with a loyalty program that enables consumers to collect and redeem points. Loyalty initiatives need to look beyond post-sales marketing activity. Customer loyalty ideals need to be ingrained throughout the entire customer experience. For an online brand to succeed they must consider the people, process and technology needed to address key customer experience and loyalty challenges across the buyer journey. Here are several online commerce trends and initiatives that will be vital for driving customer loyalty in 2017.

7 Commerce Predictions for 2017

  1. Artificial intelligence will give personalization a quantum loyalty boostKatrina Gosek – Senior Director, Oracle Commerce
  2. Seizing mobile micro-moments will be the key to driving loyalty – Brenna Johnson – Senior Strategist, Oracle Commerce
  3. Speed and simplicity will trump perfection – Jeri Kelley – Senior Strategist, Oracle Commerce
  4. Direct-to-consumer selling will accelerate as companies seek to solidify brand loyalty – Mark Knisely – Director, Oracle Commerce Consulting
  5. Voice-activated shopping will change how we interact with brands – Alistair Galbraith Senior Director, Strategy, Oracle Commerce
  6. Shoppable video adoption will educate, entertain, convert and retainAllon Caidar – CEO, TVPage, Inc.
  7. 2017 will be the year that loyalty drives contentTheresa O’Neil – Senior Vice President of Marketing, PowerReviews

Get the details behind these predictions in our free ebook:

2017 commerce predictions - read for free

Want to make 2017 your best year ever? Join us at Modern Commerce Experience 2017 this April.


7 Ways CPQ Adds Value to Your Ecommerce CX and Top Line Growth Goals

As a technology company, Oracle is always looking for new ways to bring value to our clients. Sometimes the best ideas are to improve upon what’s already available. Take the bicycle for example. Its origins are disputed but early adaptations look aesthetically similar to what you and I would recognize today. But the first versions of the bicycle are missing essential components we would deem necessary today. Through revisions and updates the modern bicycle eventually gave way to the modern motorcycle. Replacing human foot power with mechanized power was a logical next step in the evolution of two wheeled transportation.

Similarly, both CPQ and ecommerce software have co-existed within the Oracle family for a few years. Their marriage makes them better together. Here is the quick history:

At the end of 2013 Oracle announced it would acquire configure, pricing and quoting (CPQ) industry titan Big Machines. In 2014 we began the dizzying work of integrating Big Machines with the rest of the Oracle Customer Experience suite, including Oracle Commerce (ATG). In 2015, we announced a brand new commerce solution – Oracle Commerce Cloud (OCC). While building on our nearly 20 years of experience with ecommerce through ATG, OCC was architected from the ground up with the new realities of a cloud first world in mind. Having previously integrated Oracle CPQ cloud with the on premise version of Oracle Commerce we now get to announce that we have out-of-the-box integration with Oracle Commerce Cloud. During the early releases of the new Commerce Cloud we focused primarily on retail and direct to consumer clients. Now, after about 15 updates in a short 18 months, we are expanding out to support more B2B clients. Each Oracle Commerce Cloud release brings meaningful updates to the platform but CPQ integration is perhaps the best yet.

Here are 7 ways support for online configuration multiplies value within your sales organization.

  1. Saves money – Some B2B sellers are seeing a 90% reduction in cost to serve their clients by enabling advanced online self-service capabilities.
  2. Enhances buying experience – Today, B2B buyers don’t want to talk with a sales rep unless absolutely necessary. In fact, 74% of buyers now do a majority of their work online. A 2015 Forrester survey shows that price negotiation is the biggest driver for talking with a sales rep. If buyers can configure complex products at their contracted rates without assistance from sales or technical support, you’ve just made your customer a little happier.
  3. Grows revenue – Complex products have levels of quality and accessories all driven by compatibility rules. Having a rules driven configuration engine behind your ecommerce experience allows you to up-sell through embedded marketing. Seeing a higher quality configuration presented at a discount while configuring encourages the buyer to “step up” to the next level. Similarly, embedding advice based on current configuration (e.g. your current configuration will have 43% more efficiency by selecting option x,y or z) builds knowledge, trust, and empowerment.
  4. Enforces existing contracts and margins – Manual quoting and discounting has always been a touchy subject. Sales reps are incented to close the deal and their biggest lever to influence has typically always been the discount. CPQ enabled commerce experience ensures that quotes are on contract and that the rep maintains the required margin. Nothing erodes your brand value more than deep discounts.
  5. Reduces rework and reverse logistics – Spreadsheets can be great but also error prone. If a customer or sales rep misconfigures inside the spreadsheet everybody is unhappy. The customer didn’t get what they need and you have to handle the reverse logistics. Intelligence that guides the configuration process and limits configuration options based on current selections leads to 99%+ order accuracy.
  6. 24/7 availability – Sales reps get busy. So do B2B buyers. When a customer wants to look at pricing for configurable products they shouldn’t have to wait around until a sales rep can call them or make an on-site visit. Online configurations are available anytime.
  7. Renewed sales focus – There is, rightly so, a tremendous focus on sales efficacy today. Sales reps spend less than 40% of their time actually selling. Administration, paper work, reporting and logging activity take up the majority of their time. At the same time, your clients are looking for their vendors to take a more significant role in partnering with them. The new role of sales reps is to education and demonstrate value not take orders. Everything that prevents them from developing deeper relationships with clients should be automated. Configurations and quotes are no exception.

See how Oracle CPQ Cloud and Commerce Cloud work together to deliver an enhanced buying experience that encourages online sales:

Experience Commerce Cloud and CPQ Cloud Integration


Why Your Digital Commerce Strategy Should Include the 2017 Modern Commerce Experience Event

By: Nathan Joynt

CX Cloud Business Group

We all know that customer satisfaction has a strong influence on retaining customers and driving loyalty online. Studies have suggested correlations between brands with higher customer satisfaction ratings achieving higher trends in stock market performance. Other research has estimated that every customer you keep represents at least 3 that you don’t have to attract and that the cost of acquiring a new customer is higher then keeping an existing one.

Digital commerce strategies like having multiple return options, providing loyalty perks and special return shopper promotions, and providing seamless security are all table stakes. A priority in 2017 should be to focus on customer retention and delivering the customer experiences needed to improve loyalty.

The bad news? Digital commerce is getting more difficult.

The once idealistic linear customer journey now looks more like a honeycomb of options with online and offline channels and devices galore and the customer in control of which brands they choose to interact with. Layer in today’s hyper-competitive digital commerce market where the average consumer is not increasing their online spend year-over-year, and most ecommerce brands and brick-and-mortar retailers cannot hope to survive without addressing their CX strategy. Not only has the web grown increasingly useful and fluid, but the experiences have evolved to a point where for many brands it seems impossible to predict the way consumers will interact with them.

The good news? You own the customer experience.

The silver lining in all this is that brands still own the customer experience and they have access to better technology today — that was once only available to enterprise brands — to help them gain more customer intelligence, automate personalized experiences, and scale growth.

I believe that in order to drive higher customer satisfaction you need to start upstream and develop an empowered business culture where your ecommerce or digital team has the ability and capability to innovate, strategize and ultimately act on their vision. Without this agile culture it’s hard to realize a high performance potential because the team will tend to be more reactive versus proactive as they continue to struggle against internal technology barriers, development bottlenecks and business bureaucracy. This requires investing in modern technology. We all know today’s modern cloud commerce technology for example, is not only more advanced, but it’s more affordable than ever and therefore more accessible. This also requires investing in education and changing the culture of your business.

This April Oracle will host it’s third annual Modern Commerce Experience conference in Las Vegas. This conference is quickly becoming a cornerstone digital commerce event to help executives educate themselves and build high performance brands. If you have a goal in 2017 to keep more customers and implement modern customer experiences that will earn more sales, this is the event for you. Here are 8 reasons why I’m excited for this year’s Modern Commerce Experience event as part of Modern Customer Experience 2017:

8 Reasons to Attend Modern Commerce Experience 2017

  1. The introduction of innovation talks. I tend to believe that the most valuable information I receive at conferences are the networking chats in-between sessions and at dinners. TED Talks are great for their informational, concise, high energy format. Leveraging this way of presenting, the team is bringing you exciting content from Oracle Commerce Cloud product management, analysts, and your fellow ecommerce peers. It’s all designed in a format that trims the formalities and gets to the heart of what successful brands are doing.
  2. Hear from industry leaders about the latest digital commerce trends. From the rise of mobile, to the sophistication of the omnichannel experience and the recent innovations in online payments. The breakout sessions will be full with valuable, timely information brands can act on immediately.
  3. Learn how to increase customer loyalty. I’ve touched upon this already. Explore the key components and drivers of customer loyalty in 2017 and beyond.
  4. Learn how to amplify and personalize customer experiences through the use of integrated data and analytics. You require trusted data. You should also require this data to be uniform and accessible across all platforms and interfaces. You should also expect automation best practices and begin to understand how to leverage exciting A.I. technology to leapfrog the competition.
  5. Know what’s next with mobile. Understand how businesses are leveraging mobile experiences to drive increased digital revenues.
  6. Get hands-on experience with modern commerce technology. Experience Oracle Commerce Cloud demos like never before. Gain insights into reducing TCO while shifting resources to focus on customer interactions with modern technology.
  7. The ever-popular Ask the Experts one-on-one meetings with product experts. Schedule a meeting with an Oracle commerce product expert, and get answers to your burning questions.
  8. Go beyond commerce. Commerce may be your most important revenue channel, but you need to also connect marketing, sales and service to really achieve a complete view of your customer. Are you aware that Oracle has the only complete and integrated CX suite in the market? Attend this event to learn more and get hands-on experience with all of Oracle’s CX products.

Go beyond digital commerce and think about how you’ll drive the company’s digital transformation. We’ll see you at the event.

The early bird rate of $999 (a $1,000 savings) ends January 22, 2017. If you attended last year, use the code DALM17 for a rate of $899.


“It’s tough to make predictions…

By: Peter Jeffcock

Big Data Product Marketing

… especially about the future” as a wise man once said (though check #36). But we’ve been doing this for a few years now, and 2017’s list finally made it to or here’s a direct link to the PDF.

With some additional help from Yogi, we did a webcast with O’Reilly back in December which is still up for you to view if you’d like some more background.

“You can observe a lot just by watching” aptly describes machine learning which was the subject of our first prediction. Simplifying hugely, ML is just the process of using an algorithm to examine data and come up with new insights. Initially the preserve of data scientist, ML is becoming more widely used and embedded in other tools and applications: everything from music recommendations to IT.

And speaking of IT tools, Oracle Management Cloud already embeds ML to do things like flagging unusual resource usage, identify configuration changes and forecast outages before they happen. Systems management is a classic big data problem, with lots of different data sources and formats, real-time data streams, and now the opportunity to apply sophisticated analytics to deliver benefits that weren’t possible before. Expect new capabilities like that in many more products this year.

We’ll do some more background posts about these predictions throughout the year. When exactly will that happen? Don’t know. After all, it’s tough to make predictions…


BIWA Summit’17, January 31 – February 2, 2017 REGISTRATION STILL OPEN

By: Charlie Berger

Sr. Dir. Product Management, Advanced Analytics and Machine Learning

Update: Mark Your Calendars! BIWA Summit’18 will be March 6-8, 2018 at Oracle HQ Conference Center.

BIWA Summit’17THE Big Data + Analytics + Spatial + Cloud + IoT + Everything Cool Oracle User Conference

January 31 – February 2, 2017 @ the Oracle HQ Conference Center in Redwood Shores, CA.


The BIWA Summit’17, held in conjunction with Spatial Summit’17 at the Oracle HQ Conference Center, annually draws several hundred customers, partners and Oracle experts who share best practices, “novel and interesting” use cases, customer case studies, and present on emerging technologies. Featured talks by Oracle executives, technical sessions delivered by experts and user friendly introductory talks make this a great event for customers. There are several 2 hour Hands on Labs running Oracle products on the Oracle Public Cloud where users can learn how to use Oracle software.

See for full agenda and registration information.

BIWA and Spatial Summit’17 Agenda: Tuesday, January 31 + Reception sponsored by Deloitte

BIWA and Spatial Summit’17 Agenda: Wednesday, February 1 + Reception sponsored by L&T InfoTech

BIWA and Spatial Summit’17 Agenda: Thursday, February 2

NOTE: BIWA and Spatial IOUG SIGs are managed and run as independent organizations. Oracle Employees (who are not speakers) must register as any customer does. However, you can use the BIWAALUMNI discount code when registering to receive a $150 discount.

Hope to see everyone at BIWA Summit’17!



Are you ready for #PopUpDoomsday?

Are you ready for #PopUpDoomsday?

In less than a week, after January 10th, 2017, Google will begin penalizing pages that use intrusive mobile interstitials. In an effort to improve the mobile search experience and help users find the content they’re looking for more quickly, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Google is specifically targeting popup techniques that make it more difficult for users to access content, including showing popups that cover the main content, displaying a standalone interstitial that has to be dismissed before accessing the main content on a page, and using a layout that results in the portion of the page above-the-fold appearing to be a standalone interstitial. For more details on the specific techniques that will hurt you, as well as those that will be unaffected by the new signal, as long as they are used responsibly, read Google’s blog post on “Helping users easily access content on mobile.”

Don’t be caught flat-footed. Before next Tuesday, January 10th, 2017, make sure you’ve evaluated any mobile interstitials you have running. Talk with your internal and external SEO and performance marketing teams about any potential impact to your rankings, results, and metrics. And then make a plan for what you’ll do to replace mobile popups. While they’ve become increasingly annoying, they have historically provided increased goal conversion. You’ll need to work harder to make up the difference in creative ways.

While we do not recommend chasing Google updates, we do think it’s important to be aware of them. Google’s core mission is built around providing stellar search experience, so continue to focus on creating a top-notch experience that makes sense for your users–one that is informed by data analysis and doesn’t put roadblocks in the way.

Chad Ledford, co-founder and Chief Revenue Officer of leading social marketing solution (and Oracle Commerce Cloud partner), AddShoppers, coined the phrase “#PopUpDoomsday” last year, and has spent a lot of time thinking about this topic. He held a webinar aimed at helping retailers understand the impact of these changes to their SEO and marketing strategies. You can still get access to the replay online.

As we get nearer to the impending deadline, take a few additional minutes to find out opinions from seven SEO experts on Google’s upcoming mobile marketing changes and what they mean for you and your competitors. Maximizing your mobile SEO strategy is becoming increasingly important–keep your eye on this critical area as you plan for 2017.


Modern Customer Experience 2017: Event Registration Now Open

By: Nathan Joynt

Product Marketing Content Director

We’re happy to announce super early bird registration is now open for Modern Customer Experience 2017 from April 25-27 in sunny Las Vegas, Nevada.

Experience modern commerce technology and best practices as you continue to build and foster preferred shopping experiences across all customer touch points in 2017 including marketing, service and sales.

Register by January 22, 2017 to receive:

  • The super early bird rate of $999 (a $900 savings off the standard conference price).
  • If you attended last year, you can also use the code DALM17 for a rate of $899.

Register now!

Call for Speakers for Modern Commerce Experience 2017

We are looking for those who have stories to tell, insights to share or even predictions to make.

Submit your ideas and help inspire our amazing commerce community.


CALL FOR ABSTRACTS: Oracle BIWA Summit ’17 – THE Big Data + Analytics + Spatial + Cloud + IoT …

THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool”

Oracle User Conference 2017

January 31 – February 2, 2017

Oracle Conference Center at Oracle Head Quarters Campus, Redwood Shores, CA

What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share?

We want to hear your story. Submit your proposal today for OracleBIWA Summit 2017, January 31– February 2, 2017 and share your successes with Oracle technology. Speaker proposals now are being accepted through October 1, 2016. Submit now for possible early acceptance and publication inOracleBIWA Summit 2017promotion materials.

Presentations must be non-commercial. Sales promotions for products or services disguised as proposals will be eliminated. Speakers whose abstracts are accepted will be expected to submit at a later date a presentation outline and presentation PDF slide deck. Accompanying technical and use case papers are encouraged, but not required.

Click HERE to submit your abstract(s) for OracleBIWA Summit 2017.

BIWA Summits are organized and managed by the Oracle Business Intelligence, Data Warehousing and Analytics (BIWA) SIG, the Oracle Spatial and Graph SIG—both Special Interest Groups in the Independent Oracle User Group (IOUG), and the Oracle Northern California User Group. BIWA Summits attract presentations and talks from the top BI, DW, Advanced Analytics, Spatial, and Big Data experts. The 3-day BIWA Summit 2016 event involved Keynotes by Industry experts, Educational sessions, Hands-on Labs and networking events. Click HERE to see presentations and content from BIWA Summit 2016.

Call for Speaker DEADLINE is October 1, 2016 at midnight Pacific Time.

Complimentary registration to OracleBIWA Summit 2017 is provided to the primary speaker of each accepted abstract.

Note: One complimentary registration per accepted session will be provided. Any additional co-presenters need to register for the event separately and provide appropriate registration fees. It is up to the co-presenters’ discretion which presenter to designate for the complimentary registration.

Please submit speaker proposals in one of the following tracks:

  • Advanced Analytics
  • Business Intelligence
  • Big Data + Data Discovery
  • Data Warehousing and ETL
  • Cloud
  • Internet of Things
  • Spatial and Graph
  • …Anything else “Cool” using Oracle technologies in “novel and interesting” ways

Learn from Industry Experts from Oracle, Partners, and Customers

Come join hundreds of professionals with shared interests in the successful deployment of Oracle Business Intelligence, Data Warehousing, IoT and Analytical products:

Cloud & Big Data

DW & Data Integration

BI & Data Discovery & Visualization

Advanced Analytics & Spatial

Internet of Things

Oracle Database Cloud Service

Big Data Appliance

Oracle Data Visualization Cloud Service

Hadoop abd Spark

Big Data Connectors (Hadoop & R)

Oracle Data as a Service

Engineered Systems


Oracle Partitioning

Oracle Data Integrator (ETL)


Oracle Big Data Preparation Cloud Service

Big Data Discovery

Data Visualization


OBI Applications



Real-Time Decisions

Oracle Advanced Analytics

Oracle Spatial and Graph

Oracle Data Mining & Oracle Data Miner

Oracle R Enterprise

SQL Patterns

Oracle Text

Oracle R Advanced Analytics for Hadoop

Big Data from sensors

Edge Analytics

Industrial Internet

IoT Cloud

Monetizing IoT



What To Expect

500+ Attendees | 90+ Speakers | Hands on Labs | Technical Content| Networking

Exciting Topics Include:

  • Database, Data Warehouse, and Cloud, Big Data Architecture
  • Deep Dives on existing Oracle BI, DW and Analytics products and Hands on Labs
  • Updates on the latest Oracle products and technologies e.g. Oracle Big Data Discovery, Oracle Visual Analyzer, Oracle Big Data SQL
  • Novel and Interesting Use Cases of Everything! Spatial, Text, Data Mining, ETL, Security, Cloud
  • Working with Big Data: Hadoop, “Internet of Things”, SQL, R, Sentiment Analysis
  • Oracle Big Data Discovery, Oracle Business Intelligence (OBIEE), Oracle Spatial and Graph, Oracle Advanced Analytics—AllBetter Together

Example Talks from BIWA Summit 2016:

[Visit to see the last year’s Full Agenda from BIWA’16 and to download copies of BIWA’16 presentations and HOLs.]

Advanced Analytics

  • Dogfooding – How Oracle Uses Oracle Advanced Analytics To Boost Sales Efficiency, Frank Heilland, Oracle Sales and Support
  • Fiserv Case Study: Using Oracle Advanced Analytics for Fraud Detection in Online Payments, Julia Minkowski, Fiserv
  • Enabling Clorox as Data Driven Enterprise, Yigal Gur, Clorox
  • Big Data Analytics with Oracle Advanced Analytics 12c and Big Data SQL and the Cloud, Charlie Berger, Oracle
  • Stubhub and Oracle Advanced Analytics, Brian Motzer, Stubhub
  • Fault Detection using Advanced Analytics at CERN’s Large Hadron Collider: Too Hot or Too Cold, Mark Hornick, Oracle
  • Large Scale Machine Learning with Big Data SQL, Hadoop and Spark, Marcos Arancibia, Oracle
  • Oracle R Enterprise 1.5 – Hot new features!, Mark Hornick, Oracle

BI and Visualization

  • Electoral fraud location in Brazilian General Elections 2014, Alex Cordon, Henrique Gomes, CDS
  • See What’s There and What’s Coming with BICS & Data Visualization, Philippe Lions, Oracle
  • Optimize Oracle Business Intelligence Analytics with Oracle 12c In-Memory Database option, Kai Yu, Dell
  • BI Movie Magic: Maps, Graphs, and BI Dashboards at AMC Theatres, Tim Vlamis, Vlamis
  • Defining a Roadmap for Migrating to Oracle BI Applications on ODI, Patrick Callahan, AST Corp.
  • Free form Data Visualization, Mashup BI and Advanced Analytics with BI 12c, Philippe Lions, Oracle

Big Data

  • How to choose between Hadoop, NoSQL or Oracle Database , Jean-Pierre Djicks, Oracle
  • Enrich, Transform and Analyse Big Data using Big Data Discovery and Visual Analyzer, Mark Rittman, Rittman Mead
  • Oracle Big Data: Strategy and Roadmap, Neil Mendelson, Oracle
  • High Speed Video Processing for Big Data Applications, Melliyal Annamalai, Oracle
  • How to choose between Hadoop, NoSQL or Oracle Database, Shyam Nath, General Electric
  • What’s New With Oracle Business Intelligence 12c, Stewart Bryson, Red Pill
  • Leveraging Oracle Big Data Discovery to Master CERN’s Control Data, Antonio Romero Marin, CERN

Cloud Computing

  • Hybrid Cloud Using Oracle DBaaS: How the Italian Workers Comp Authority Uses Graph Technology, Giovanni Corcione, Oracle
  • Oracle DBaaS Migration Road Map, Daniel Morgan, Forsythe Meta7
  • Safe Passage to the CLOUD – Analytics, Rich Solari, Privthi Krishnappa, Deloitte
  • Oracle BI Tools on the Cloud–On Premise vs. Hosted vs. Oracle Cloud, Jeffrey Schauer, JS Business Intelligence

Data Warehousing and ETL

  • Making SQL Great Again (SQL is Huuuuuuuuuuuuuuuge!) , Panel Discussion, Andy Mendelsohn, Oracle, Steve Feuerstein, Oracle, George Lumpkin, Oracle
  • The Place of SQL in the Hybrid World, Kerry Osborne and Tanel Poder, Accenture Enkitec Group
  • Is Oracle SQL the best language for Statistics, Brendan Tierney, Oralytics
  • Taking Full Advantage of the PL/SQL Compiler, Iggy Ferenandez, Oracle

Internet of Things

  • Industrial IoT and Machine Learning – Making Wind Energy Cost Competitive, Robert Liekar, M&S Consulting

Spatial Summit

  • Utilizing Oracle Spatial and Graph with Esri for Pipeline GIS and Linear Asset Management, Dave Ellerbeck, Global Information Systems
  • Oracle Spatial and Graph: New Features for 12.2, Siva Ravada, Oracle
  • High Performance Raster Database Manipulation and Data Processing with Oracle Spatial and Graph, Qingyun (Jeffrey) Xie, Oracle

Example Hands-on Labs from BIWA Summit 2016:

  • Scaling R to New Heights with Oracle Database, Mark Hornick, Oracle, Tim Vlamis, Vlamis Software
  • Learn Predictive Analytics in 2 hours!! Oracle Data Miner 4.1, Charlie Berger, Oracle, Brendan Tierney, Oralytics, Karl Rexer, Rexer Analytics
  • Predictive Analytics using SQL and PL/SQL, Oracle Brendan Tierney, Oralytics, Charlie Berger, Oracle
  • Oracle Data Visualization Cloud Service Hands-On Lab with Customer Use Cases, Pravin Patil, Kapstone

Lunch & Partner Lightning Rounds

  • Fast and Fun 5 Minute Presentations from Each Partner–Must See!

Submit your abstract(s) today, good luck and hope to see you there!

See last year’s Full Agenda from BIWA’16.



Three Successful Customers Using IoT and Big Data

By: Peter Jeffcock

Big Data Product Marketing

When I wrote about the convergence of IoT and big data I mentioned that we have successful customers. Here I want to pick three that highlight different aspects of the complete story. There are a lot of different components to a complete big data solution. These customers are using different pieces of the Oracle solution, integrating them with existing software and processes.

Gemü manufactures precision valves used to make things like pharmaceuticals. As you can imagine, it’s critical that valves operate correctly to avoid adding too much or too little of an active ingredient. So Gemü turned to the Oracle IoT Cloud Service to help the monitor those valves in use in their customers’ production lines. This data helps Gemü and their partners ensure the quality of their product. And over time, this data will enable them to predict failures or even the onset of out of tolerance performance. Predictive maintenance is a potentially powerful new capability and enables Gemü to maintain the highest levels of quality and safety.

From small valves to the largest machine on the planet: the Large Hadron Collider at CERN. There are many superlatives about this system. Their cryogenics system is also the largest in the world, and has to keep 36,000 tons of superconducting magnets at 1.9K (-271.3 Celsius) using 120 tons of liquid helium. Failures in that system can be costly. They’ve had problems with a weasel and a baguette, both of which are hard to predict, but other failures could potentially be stopped. Which is why CERN is using Big Data Discovery to help them understand what’s going on with their cryogenics system. They are also using predictive analytics with the ultimate goal of predicting failures before they happen, and avoiding the two months it can take to warm up systems long enough to make even a basic repair, before cooling them down again.

And finally this one.

IoT and big data working together can help a plane to fly, a valve to make pharmaceuticals, and the world’s largest machine to stay cool. What can we do for you?