Be a Smart Port City of Call!

Port of Rotterdam Authority, Photographer: Eric Bakker Over the years, ports have constantly evolved and embraced innovation to stay relevant. Just think about the advent of the bridge crane and shipping containers, which radically transformed how materials were shipped and handled. Once again, the winds of change are blowing. Homogenous competition among ports is forcing operators to think about value innovation. With Brexit coming down the tracks and the US negotiating new global trade agreements, things look set to become even more complex. The current business model of seeking competitive advantage and profitable growth by focusing … READ MORE

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