What is the meaning of Terms like importance, traffic level, traffic trend and traffic behavioral in Behavioral rule in QRadar?

I Explored Anomaly rule in QRadar. I worked with threshold + Anomaly rule. But I am not able to understand how behavioral works. I configure the rule by referring IBM QRadar docs. But I want proper guideline,
What is the meaning of Terms like importance, traffic level, traffic trend and traffic behavioral in Behavioral rule in QRadar?

In documentation they explain very briefly and example also not explained properly. Could anyone help to understand above terms with example.
Thanks in Advance. Looking for urgent reply.

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