American Express Taps Hyperledger Blockchain for Rewards Program Revamp

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American Express has deployed Hyperledger’s blockchain technology to make its Membership Rewards program more versatile, marking the first application of blockchain technology to a major U.S. financial services loyalty program.

Under the revamped program, merchants will be able to create Membership Rewards offers on their own platforms to engage customers and at the same time offer card members more opportunities to earn points.

Rewards On Select Products

American Express is partnering with Boxed, an online wholesale retailer, on a pilot promotion for Membership Rewards enrolled members. Members can earn 5X Membership Rewards points for select products and brands.

American Express will initially provide rewards points to Boxed customers for Cheerios cereal, Planters nuts, Dove soap and a few other items, according to the Associated Press. American Express plans to make the program available to nearly all merchant partners in the coming months.

The technology has helped to target individual items, which in the past has proven challenging since merchants’ inventory systems differ from one another. Hyperledger blockchain technology enabled American Express to solve the problem so that merchants and American Express can create product-targeted offers.

More Versatile Promotions

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Amex’s new blockchain rewards program will allow merchants to create rewad campaigns for individual products. | Source: Shutterstock

Chris Cracchiolo, who oversees Membership Rewards at American Express, said merchants can develop programs based on time of day and day of week by encouraging the customer to download the merchant’s app. Merchants will have significantly more ways to reward customers.

While customers could be targeted for an offer based on spending behavior at a particular merchant under the Amex Offers program in the past, these offers could not target specific products.

Because American Express owns and manages the blockchain technology, merchants incur minimal setup time to participate in the program. American Express can get merchants’ offers up and running in weeks rather than months.

Also read: American Express wants “full advantage of blockchain,” joins open-source Hyperledger project

How It Works

A private channel on the company’s blockchain will allow merchants to send and receive information securely. The merchant will have control over the offers they wish to market, and they will be able to create custom Membership Rewards offers and designate SKU level bonuses.

American Express will have full visibility of the offers on the blockchain and will ensure the promotions conform to its brand values and merchant agreements.

Once the offers are available to customers, the smart contract will automatically send the anonymized transaction to American Express on the private blockchain. American Express will identify the card member and issue them their rewards points.

American Express will work with merchants to create the smart contracts for the offers.

The credit card giant is a premiere Hyperledger member, along with Deutsche Bank, JPMorgan, IBM, Intel, Baidu and Accenture.

Marc Gordon, American Express information chief and vice president, said the company wants to take full advantage of blockchain to deliver innovative products for customers and partners when it joined Hyperledger.

Featured Image from American Express

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Amex launches rewards-based blockchain test with Boxed

American Express is putting its involvement in the Hyperledger Project to the test, deploying blockchain technology with Boxed to enable the digital warehouse merchant to customize a rewards plan for Amex cardholders.

The test at Boxed will eventually expand to other retailers to create tailored offers to the Amex Membership Rewards program through those merchant platforms, but monitored and managed by Amex through private blockchain channels.

Bloomberg News

American Express joined the global cross-industry Hyperledger Project early last year as a premier member, a move seen as a way for the card brand to more effectively advance blockchain technology in financial services and have it in place as the Internet of Things advanced into more consumer-facing products and embedded payments. When Amex joined Hyperledger, the project had more than 100 companies and organizations involved as members.

At Boxed, which provides an e-commerce site for business owners and organizations to purchase bulk goods, the testing of blockchain will allow Amex to create a private channel for the merchant’s information transfer. This allows merchants to create “smart contracts” that will automatically fulfill rewards programs offers, the company said this week.

Once offers are made to cardholders, the smart contracts will automatically pass anonymized information on the transaction to American Express and the private blockchain channel. Anonymized information cannot be tracked back to an individual cardholder if it were obtained through a breach.

The new technology will also allow merchants to establish offers to cardholders quickly. The process of onboarding a merchant and establishing a rewards program would take only weeks, as opposed to months, Amex said.

Because the offers “live” on blockchain, Amex is able to view current offers so as to regulate the products and brands being promoted to ensure they are in line with the brand values and merchant agreements.

During this testing phase, Amex Rewards cardholders will receive five times the Membership Rewards points on select brands and products.

The testing of customized rewards programs for Amex cardholders comes just over a month after the company dropped its plastic card-based Plenti multi-merchant rewards program, which it ran for just more than two years. Plenti officially ends July 10, but the program saw retailers dropping out for the past several months.

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AmEx starts using Hyperledger Blockchain for its rewards program

American Express, one of the world’s largest financial services company popular for their Charge cards and Credit cards will now be using Blockchain to power their rewards program. AmEx has piloted a program which will allow merchants to reward customers for specific actions or purchases. This system will run on the open-source hyperledger blockchain and online merchant Boxed will be the first to make use of it.

Currently, credit card companies have been able to reward users when they spend at particular types of merchants with the merchant code. However, with the new system AmEx has deployed, merchants will be able to reward users when they pay for specific items.

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With the help of Blockchain technology, AmEx will be able to easily track specific purchases made by users and partner with merchants to better promote products. The merchant may use this to promote a slow moving product in their store by bundling it with a reward.

Beyond specific items, the new product can also be used to promote specific customers and time periods. Merchants may use it to promote a product by offering rewards to everyone who’s purchased it before. Alternatively, merchants can also choose to give offers at specific times and increase footfall.

Chris Cracchiolo, head of Membership Rewards program for AmEx said “They can create programs based on a time of day, day of the week, by incentivizing a customer to download their app. The number of ways merchants can reward customers with Membership Reward points will be exponentially increased.”

This is not the first time American Express has shown interest in blockchain. Last year, the company filed a patent to store all the data from rewards program on the blockchain for faster access to data. Late last year, the company also teamed up with Ripple Payments Network to test out cross border payments using blockchain.

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American Express Fuses Blockchain With Its Membership Rewards Program

American Express (AmEx) a financial services corporation has announced a blockchain application to its Membership Rewards program in association with online merchant Boxed, reported on May 23.

AmEx is an American multinational financial services corporation with headquarters located in Three World Financial Center in New York City. The company was established in 1850. The company is known for its credit cards, traveller’s cheque businesses and charge card. It was named as the 23rd most valuable brand in the world by Forber in June 2017

AmEx reports that it is fusing blockchain technology created by Hyperledger, an open source blockchain venture under the Linux Foundation, to give merchants a chance to design customized offers for AmEx cardholders keeping in mind that the end goal is to build client commitment.

AmEx has begun with Boxed, enabling the organization to remunerate its customers for obtaining particular things, however, American Express supposedly hopes to make the program accessible to every one of their dealers in the coming months.

Apart from promoting specific items, implementing the new program will reportedly let AmEx and its vendor clients a chance to target campaigns to very specific customers. Merchants will be able to make “item focused on offers” while maintaining their own particular stock frameworks. Chris Cracchiolo, the head of the Membership Rewards program for AmEx, explained:

“They can create programs based on a time of day, day of the week, by incentivizing a customer to download their app. The number of ways merchants can reward customers with Membership Reward points will be exponentially increased.”

In the fall of the previous year, American Express Travel Related Services Co., Inc., the travel and merchant unit of American Express, filed a patent for a customized customer bonus system using blockchain technology. The purpose of this system is to give client-specific types of bonuses that include specific items linked to a product, points or a digital currency.

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American Express uses HyperLedger for new blockchain rewards program

Andrew Munro24 May 2018NEWS

The new system lets it match individual products for the first time, without breaking inventory systems.

American Express has created a next-level rewards program for merchants and customers using the HyperLedger blockchain system, Associated Press reports.

It’s designed to let reward the company and its participating merchants reward participants in a much more specific way, with a system that can be integrated into existing merchant inventory systems.

It’s starting with just a handful of products from online retailer Boxed, including Dove soap, Cheerios cereal and other specifics. In coming months, however, American Express expects to make the system available for almost all its merchants.



The blockchain system has created a way of creating and varying programs for individual customers and individual merchants based on individual products, certain times of day or days of the week, and similar.

“They can create programs based on a time of day, day of the week, by incentivising a customer to download their app. The number of ways merchants can reward customers with Membership Reward points will be exponentially increased,” said Chris Cracchiolo of American Express Membership Rewards.

Previously American Express has been able to target individual customers and particular merchants for certain offers based on their spending behaviour, but specific products and other factors have remained unavailable.

Airlines, which are largely tied to their customers with frequent flyer programs, were quick to start exploring the space and rolling out their own programs. Individual companies like Japanese online retailer Rakuten have gone a step further, with plans to create an outright cryptocurrency rewards program.

The potential of blockchain and cryptocurrency in customer loyalty is widely apparent, and any large brand that wants to find ways to reward customers in certain ways for certain actions might find something there.

Daimler for example is testing the limits of blockchain technology and crypto rewards with MobiCoin, a digital rewards token that participating drivers can earn for driving in a green way. Blockchain’s potential for giving customers more real and direct ownership over their own points can not only decrease costs for merchants and providers, but may also help better encourage customers in certain directions in the long run.


Disclosure: At the time of writing the author holds ETH, IOTA, ICX, VEN, XLM, BTC, XRB

Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade. Cryptocurrencies are speculative, complex and involve significant risks – they are highly volatile and sensitive to secondary activity. Performance is unpredictable and past performance is no guarantee of future performance. Consider your own circumstances, and obtain your own advice, before relying on this information. You should also verify the nature of any product or service (including its legal status and relevant regulatory requirements) and consult the relevant Regulators’ websites before making any decision. Finder, or the author, may have holdings in the cryptocurrencies discussed.

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AmEx applies blockchain tech to fine tune its rewards scheme

American Express is be using HyperLedger to provide product-specific reward offers, that can be controlled by its merchants.

Credit card giant American Express is to begin using a blockchain system to develop its reward points program, in the hope of further influencing the purchasing decision of its customers and providing tools for its merchants to boost business. According to a report by Associated Press, AmEx is already piloting the scheme, that will allow merchants to award reward points on specific items from their stock – the first participant is, apparently, created online wholesaler Boxed.

The company is using the Linux Foundation’s HyperLedger blockchain tech to underpin the system, which provides a platform that allows the creation of the product- (and, apparently, customer-) specific offers that can be created by AmEx, or the merchants themselves, whenever they see fit. The scheme could be integrated with inventory management, for example, to create allow stores to create promos for items it wants to clear off shelves.

“They can create programs based on a time of day, day of the week, by incentivising a customer to download their app. The number of ways merchants can reward customers with Membership Reward points will be exponentially increased,” said Chris Cracchiolo, the main-man behind American Express’ Membership Rewards program. It hopes that this very targeted rewards offering will encourage both customers and merchants to keep using or adopt American Express, which – certainly for the latter – can be one of the more expensive credit card options in terms of charges.

The first products that will earn customers bonus rewards include Dove soap, Planters nuts and Cheerios cereal – but, at the moment, only when purchased via Boxed, which is only operates in the US. More merchants, and a vastly expanded range of products will be revealed in the next few months, we’re told.

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American Express Upgrades Rewards Program with Hyperledger Blockchain

Financial services giant American Express launched a blockchain-based rewards program in partnership with digital retailer Boxed on Wednesday.

The company announced that it was “leveraging Hyperledger’s blockchain technology” to let merchants create custom Membership Rewards programs for American Express cardholders. Its initial trial with Boxed will allow members to earn five times the normal number of points on certain products, according to a press release.

American Express will create a private channel on its blockchain with each merchant to facilitate information transfer. Merchants can then create smart contracts which automatically enable fulfill rewards program offers. Further, “once the offers are live, when a Card Member makes an eligible transaction at the merchant, the smart contracts will automatically pass the anonymized information on the transaction to American Express using its private blockchain channel.”

As a result, the merchant will be able to control what offers they are making, as well as customize its Membership Rewards structure, according to the press release. Further, the merchants will be able to “assign bonuses to items at product or [stock keeping unit] level.”

That being said, American Express reserves the right to regulate the products or brands being promoted.

The company believes it can set merchants up with the new system “in a matter of weeks” versus the months it currently takes to onboard a new partner, according to the release.

It also believes that using a blockchain will require minimal work on the merchant’s side, further helping streamline the onboarding process.

Last year, American Express filed a patent application outlining a possible rewards program that would be stored on a blockchain.

American Express logo via First Class Photography / Shutterstock

The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

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The Morning Download: Blockchain Consolidation Phase Close at Hand, Hyperledger Chief Says

“At a certain point the investor community will realize that lightning might not strike more than a couple of times,” Mr. Behlendorf said. “That consolidation phase, I don’t know if it starts in 2018, but I think that is something that is imminent.”

So what comes next? It might be less about trying to create the next Ethereum and more about integrating the platforms that survive a shakeout. “If we can spend our money figuring out how we can talk about convergence in a way that still gives us all a business model going forward, and migrate our users, and go upstream,” he says. “There’s not much money to be made, in my opinion, in the foundation layer.”

DOWNLOAD EXTRA: CYBER PUNK

Debbie Harry, May 17, 2018, at The Morrison Hotel Gallery in New York, for the opening of The Age of Punk, a photo exhibit about the music club CBGB & OMFUG in the 1970s.

Debbie Harry, May 17, 2018, at The Morrison Hotel Gallery in New York, for the opening of The Age of Punk, a photo exhibit about the music club CBGB & OMFUG in the 1970s. Photo: LAURA ROSENBUSH

If you could ask one question of rock and roll singer and songwriter Debbie Harry, what would it be? CIO Journal had a brief conversation with her Thursday evening at The Morrison Hotel Gallery in New York, where she and Blondie co-founder and guitarist Chris Stein hosted the opening of The Age of Punk, a photo exhibit about the music club CBGB & OMFUG in the 1970s. Unable to fight the impulse to try and kill a good party, we asked her about the history of technology. Specifically, we wanted to know if she could describe the impact of digital technology on music during the course of her career.

Ms. Harry paused for a moment before she answered. “Yes,” she said. “There is a lot more product.”

TECHNOLOGY NEWS

Kroger makes bold push to boost online shopping. Kroger Co. has struck a deal with Ocado Group PLC, a British grocer known for its use of robots, to supercharge its online delivery business, the Journal’s Heather Haddon and Saabira Chaudhuri report. Thousands of robots at Ocado facilities communicate via 4G technology to pick groceries out of storage and fill as many as 65,000 orders a week. AI helps to continually optimize those operations.

Hundreds of bitcoin wannabes show hallmarks of fraud. In a review of documents produced for 1,450 digital coin offerings, The Wall Street Journal has found 271 with red flags that include plagiarized investor documents, promises of guaranteed returns and missing or fake executive teams.

Stock fotogs among crypto winners. The Journal found that at least five projects filled out their white papers or websites with executive images pulled directly from online stock photography or other sites.

China approves Toshiba’s $18 billion sale of memory-chip unit.The WSJ’s Kosaku Narioka calls the approval a possible gesture of goodwill as Beijing tries to stave off U.S. trade penalties. Bain Capital’s acquisition is set to be completed on June 1, Toshiba said.

Look inside ZTE smartphone and see it’s made in America. The export ban of U.S. technology to China’s ZTE Corp. has been devasting, with the telecommunications giant shutting down its major business operations. A peek inside ZTE’s Axon M smartphone explains why, the Journal’s Dan Strumpf reports. U.S. companies supply 60% of its electronic components.

Uber’s chief product officer Jeff Holden is leaving company. At Uber, Mr. Holden helped create its corporate values, which last year became a lightning rod for criticism following the company’s series of scandals including allegations of sexual harassment, the Journal’s Greg Bensinger reports. Of 16 executives running the company as a committee last year immediately after the departure of former CEO Travis Kalanick in June, seven have since left.

Cryptocurrency firms explore getting bank licenses. Coinbase Inc., which operates the largest U.S. cryptocurrency exchange, met with officials at the U.S. Office of the Comptroller of the Currency in early 2018. The Journal’s Ryan Tracy says a federal banking charter would let the firm swap a hodgepodge of state regulators for one primary federal one. The companies would also gain the option of directly offering customers federally insured bank accounts and other services.

An under-the-skin fitbit for chewing cud. Implanted under the skin of three cows in Utah are sensors designed to monitor body temperature, chewing activity and general activity. MIT Technology Review reports that the company behind the technology, Livestock Labs, hopes to one day bring subcutaneous sensors to humans.

Hempy McHempface. The Estonian town of Kanepi put it to the internet to decide what its symbol should be. The internet chose a cannabis leaf, the New York Times reports.

Put this in your pipe. Kanep in Estonian means cannabis, says the NYT.

WHAT YOUR CEO IS READING

‘Newton’ (1795) by William Blake. PHOTO: GETTY IMAGES/BETTMANN ARCHIVE
‘Newton’ (1795) by William Blake. PHOTO: GETTY IMAGES/BETTMANN ARCHIVE

Every week, CIO Journal offers a glimpse into the mind of the CEO, whose view of technology is shaped by stories in management journals, general interest magazines and, of course, in-flight publications.

Kissinger on how The Enlightment ends. At 94, the former national security advisor and secretary of state is almost old enough to remember when the first printing press hit the streets, paving the way for what we now call the Age of Enlightenment. “Individual insight and scientific knowledge replaced faith as the principal criterion of human consciousness,”Henry Kissinger writes in the Atlantic. Centuries later, humanity finds itself slipping into Age of Faith 2.0, this one defined by algorithms and data. “These algorithms, being mathematical interpretations of observed data, do not explain the underlying reality that produces them. Paradoxically, as the world becomes more transparent, it will also become increasingly mysterious,” he writes. Human cognition is set to lose its “personal character.”

Cybersecurity requires a step back. One way or another, it will happen. Air gaps will be bridged, firewalls breached and the cybersecurity staff worken by that 2 a.m. call. For the sake of security (and sleep), should companies drop the digital transformation schtick and go analog? Well, yes, kind of, suggests Andy Bochman, senior grid strategist at Idaho National Laboratory. Mr. Bochman recommends that companies move away from a “full reliance on digital complexity and connectivity.” An effort to identify “essential processes” and cut or even eliminate the digital pathways hackers could use to reach them, makes a company safer and senior leaders better able to weigh strategic cyber risks, he writes in Harvard Business Review,

When analytics efforts fail. Scaling analytics pilot programs remains out of reach for a surprising number of companies. In a recent McKinsey & Co. survey, just eight percent out of 1,000 respondents with analytics initiatives said they found success. Blame the boss, many of whom cannot differentiate between “traditional analytics,” such as business intelligence, and the “advanced analytics” made possible by tools such as machine learning. To fix the problem, McKinsey recommends that the CEO, CAO or CDO start educating the peers on analytics analytics. “These workshops can form the foundation of in-house “academies” that can continually teach key analytics concepts to a broader management audience.”

EVERYTHING ELSE YOU NEED TO KNOW

Mortgage rates this week jumped to their highest level since 2011, signaling a shift to a higher-rate environment that could slow home price appreciation and squeeze first-time buyers. (WSJ)

President Donald Trump’s trade chief said the U.S. is “nowhere near” a deal on Nafta. (WSJ)

Tesla and a large Chinese firm each struck new deals with lithium producers, the latest sign that are rushing to secure supplies of the material used in electric car and cell phone batteries. (WSJ)

President Trump acknowledged new doubts about the fate of his coming meeting with North Korean leader Kim Jong Un, expressing surprise over the uptick in harsh language from Pyongyang. (WSJ)

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Ripple [XRP] announces its new initiative at Consensus 2018 – XSpring

The fourth annual blockchain technology summit, Consensus 2018 was held from 14th to 16th May at the New York Hilton Midtown. There were more tha 250 speakers who addressed the various issues in the blockchain technology.

Every single announcement during the summit was a reason to celebrate for the blockchain community. There were around 4000 attendees from the academic-policy makers, start-ups in the industry, investors, financial establishments, and major tech enterprises.

During the Consensus 2018, a lot of different aspects of blockchain technology have been discussed by the speakers and blockchain based firms showcased how the industry is benefiting as a whole from their achievements.

IBM has given out a statement regarding their Blockchain Platform during the summit, they understand that the blockchain technology should maintain its transparency, longevity, and interoperability. IBM is one of the founding members of an open source platform called Hyperledger, which is hosted by The Linux Foundation. IBM is using Hyperledger to provide their clients the benefits of advance cross-industry blockchain.

The Linux Foundation had developed Hyperledger in December 2015, which is an umbrella open source blockchain project to support the collaborative development of blockchain-based distributed ledgers.

Some of the technology giants announced their latest technological ventures across the blockchain industry during the summit. They are releasing different blockchain tools to provide support to begin the implementation of the technology and get more people invested in it. Amazon’s AWS Blockchain templates and Microsoft’s Azure Blockchain Workbench are the two main innovations which were presented during the summit.

Along with this, Ripple announced its new initiative called XSpring, which is responsible for supporting the developers in building XRP-related projects. Using XSpring the companies can develop new software solutions which improve the networks and ecosystems to work together. XSpring will also provide grants to use XRP and XRP-ledger.

Tweet by a Ripple proponent

Tweet by a Ripple proponent

Edebian, a Ripple enthusiast says:

“IBM is diversifying its investmets in the blockchain industry as a premier founding member of Hyperledger and many other projects. Ripple also recently joined the Linux Foundation and strangely enough also R3 is a member of the same consortium”

The Permissioned blockchain is being developed by various companies to get information on all the participants in the network. The firms demonstrated the potential benefits of using permission blockchain platforms during the summit. The demonstration was held to educate and make people aware of the latest advancements in the technology.

The operator of the Australian Securities Exchange Ltd or ASX limited has published a new consultation paper detailing the scope and implementation plan regarding the replacement of the Clearing House Electronic Sub-register System [CHESS] as they are currently working on a replacement. CHESS is a blockchain based system that has more efficient clearing settlement and can provide improved post-trade services like reduced reconciliation, record keeping, and fast transactions.

EnVision Corporation’s incubated company called Veridium is going to use IBM Blockchain technology to manage carbon credit tokens on the Stellar blockchain. They are planning to process carbon accounting and offsetting into digital tokens which can be easily traded across the network.

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Tel Aviv Stock Exchange To Utilize Blockchain For New Securities Lending Platform

David Pimentel

The Tel Aviv Stock Exchange (TASE) is planning to develop a blockchain securities lending platform.

The project will bring together Israeli FinTech hub The Floor, Accenture and Intel to develop the blockchain platform for the TASE. The project was born during a blockchain hackathon in March 2017 and quickly transitioned to a concrete opportunity.

The project will be based on Hyperledger Sawtooth, an enterprise blockchain platform for building distributed ledger technology (DLT) applications. Intel will deliver a private ledger on Hyperledger Sawtooth that utilizes its Software Guard Extensions (SGX) technology to encrypt transaction data. SGX will keep data private among transaction participants and will provide closed DLT platform members with additional confidentiality capabilities. Accenture will provide consultancy services for the project.

The blockchain platform will function as a one-stop-shop for all securities lending activities, permitting access to larger securities volumes within shorter timeframes, even operating in shorter-term positions. It will harness some of blockchain’s primary advantages and features, such as direct peer-to-peer (P2P) transactions, smart contracts, and enhanced security through immutability.

Gil Devora, Co-Founder of The Floor, said the platform will be offered to global custodians, stock exchanges and other asset management firms looking to deploy a robust and operational system for securities lending or other asset classes.

“As an international FinTech innovation center we set a goal to promote and develop blockchain applications for the financial industry, and we believe this is just the beginning of using this platform for multiple use cases,” said Devora.

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