Last week I was interviewed by The Economist on the role of IT in the connection between companies and customer expectations. While I believe it can give businesses the best flexibility to respond to ever-changing customer expectations, I also think a more holistic view on big data is needed to shape their experience and make it more personal. Taking advantage of the data generated in our companies is a priority. High-quality data management enhances our knowledge and adds value to decision-making. It even allows us to anticipate future challenges. However, we’re only just peeling the first … READ MORE