Replace the following section in the web.config file for affected store with the correct store name.
Old state entry:
<subscriptionsStoreClient enabled=”true”>
<clientEndpoint uri=”net.pipe://localhost/Citrix/Subscriptions/1__Citrix_Marketing”
Old state entry:
<subscriptionsStoreClient enabled=”true”>
<clientEndpoint uri=”net.pipe://localhost/Citrix/Subscriptions/1__Citrix_Marketing”
Replace with correct store name:
<subscriptionsStoreClient enabled=”true”>
<clientEndpoint uri=”net.pipe://localhost/Citrix/Subscriptions/1__Citrix_Store”
After this restart subscription service on the storefront server. propagated changes and we were able to add favourites.