Tech Mahindra adopts IBM Blockchain to power digital rights management for entertainment

Tech Mahindra Ltd., a provider of business consulting for digital transformation and reengineering solutions, today announced a new digital platform that will be distributed ledger blockchain technology to enhance digital rights management for the entertainment industry.

The solution, named “Blockchain Based Contracts and Rights Management System,” or bCRMS, is aimed at helping production houses and content creators transform their rights management systems to streamline and secure the process of rights and royalty tracking and protect intellectual property.

The new bCRMS will make use of IBM Corp.’s blockchain-based Hyperledger Fabric protocol, which will provide the infrastructure to provide content hashing and forensic watermarking to allow tracking and tracing content. As a result, the platform can be used within other industries that require intellectual property and secured digital content management such as trade, finance and healthcare.

Fragmentation in the media and entertainment landscape has had a profound impact on media consumption,” said Rajesh Dhuddu, blockchain and cybersecurity practice leader of Tech Mahindra. “Both media production houses and ‘over-the-top’ players are creating intriguing content to improve customer stickiness and gain market share. This has led to an exponential increase in fraud with revenue lost due to online piracy estimated to approximately $50 billion by 2022.”

An over-the-top media service is one that offers streaming media directly to viewers via the internet. The OTT model bypasses cable, broadcast and television platforms, which are traditionally the mediators for most content delivered to viewers. This new model is driven by a greater number of potential viewers watching on computers, mobile devices and users of smart TVs with apps that access internet content.

By building on the IBM Blockchain, the platform will make it possible to restrict unauthorized access and redistribution of digital content, mitigate content piracy and manage royalty payments. It’s also designed to be scalable and empower artists, fulfillment partners and distributors using a clear, automated system for accessing and managing payments.

“As part of our TechMNxt charter, bCRMS is developed to usher in the next generation of digital rights management systems for the media and entertainment industry,” said Dhuddu. The idea is to “orchestrate the entire media content life cycle workflows across pre-production, post-production and distribution phases to enhance revenues, preempt contracts or rights infringement and focus on redefining end customer’s content consumption experience.”

The bCRMS will act as a replacement for the entire digital rights management workflow experience for media businesses by using the blockchain to record and track digital rights, smart contracts to resolve royalties automatically, provide distribution channel information and allow for a trustworthy historical record of media rights.

As of April this year, Tech Mahindra also joined IBM’s public cloud ecosystem, which will allow the company to help clients transform their operations to employ cloud computing and hybrid strategies that use blockchain technology to foster trust and transparency across industries.

The entertainment industry and royalty management systems couple well with blockchain technology’s distributed digital ledgers because they can be used to record and track ownership of digitized assets automatically. For example, European music marketplace ANote Music will launch its own royalty investment platform on July 28, Fenix uses blockchain technology to connect fans and artists and Raiinmaker’s blockchain platform rolled out in beta to encourage fans and influencers.

“Digital rights management is a pressing problem impacting artists, content creators and advertisers worldwide, potentially costing the industry billions every year,” said Alistair Rennie, general manager at IBM Blockchain. “Tech Mahindra’s innovation using IBM Blockchain helps address this challenge with a new approach that offers the digital media market the ability to track the quality and authenticity of content as well as track downloads and usage of content in a clear and flexible manner.”

Tech Mahindra is rolling out its platform on IBM’s Hyperledger Fabric starting today and is now available for customers that want to develop holistic applications and build out use cases in their respective industries.

Photo: Pixabay

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Introducing IBM Blockchain Platform 2.5: Helping advance the new era of multi-party systems

By Andy Carelli, Director, Blockchain Platform – Offering Management and Market Development, IBM



New collaboration models are emerging out of necessity today and for better preparedness tomorrow. It’s evidenced in the way supply chains are changing to provide better visibility for the distribution of emergency supplies. We see the need for public and private information to be validated and shared between healthcare institutes and government authorities to support humanitarian efforts. These applied areas are examples of how innovation is being given a chance to prevail over traditional approaches. For blockchain enthusiasts, it’s an exciting opportunity to challenge the status quo and shift to multi-party systems.

In just the last few months, we have seen a number of new conventional and unconventional use cases that illustrate how organizations overcoming old and new challenges by leveraging an enterprise distributed ledger technology. These include IBM Rapid Supplier Connect, a solution that helps medical organizations quickly find alternative suppliers, to an FDA pilot to create a blockchain-based pharmaceutical supply chain. Blockchain initiatives are transforming supply chains, giving developers access to reliable, more trustworthy dataand identifying entirely new uses cases on their own.

New Era of Multi-Party Systems

We’re on the cusp a new era of multi-party systems. Multi-party networks, spanning across industries, are leveraging the clear advantages of real-time, trusted, tamper-proof data exchange. Businesses, industry experts, regulators, and people are leveraging new collaboration models to share and record data in a way that preserves both privacy and transparency, and ensures the validity of transactions. This technology is providing the basis for unprecedented levels of trust to support shared processes, and instilling confidence in a validated source of truth to support decision-making. Transparency under privacy controls forms the basis of a more effective business network.

At IBM, we are committed to delivering the most advanced and comprehensive tools, technologies, and infrastructure within our IBM Blockchain Platform to help advance powerful multi-party systems.

Introducing IBM Blockchain Platform 2.5

Today, we are excited to announce the release of IBM Blockchain Platform version 2.5, which improves on IBM Blockchain Platform version 2 in a number of ways. These include supporting the latest open source innovation with Hyperledger Fabric 2.0and delivers new integrations with Red Hat technologies. It boosts security, usability, flexibility, and development speedwith support for Hyperledger Fabric 2.0, Red Hat CodeReady Workspaces, Red Hat OpenShift 4.3, and Ansible Content Collections. This release delivers upon aspects of the advancements we highlighted at our digital IBM THINK conference in May.

Register for our weekly User Series webcast to see a live demonstration of some of these new features and get your questions answered by the experts!

About IBM Blockchain Platform

Begin or advance your efforts in enabling multi-party systems powered by the leading automation and governance platform for Hyperledger Fabric.

IBM Blockchian Platformis available as a managed service offering on IBM Cloud

and as a multicloud offering that can deployed in any environment – private, public or hybrid multicloud, or on-premises behind your firewall to meet data residency requirements.

Tourour offering and learn more onhow to get started with IBM Blockchain.

Related:

Blockchain Platform We.Trade Reportedly Slashes Workforce by Half

Owing to ongoing financial difficulties, the IBM Hyperledger-powered trade finance blockchain platform we.trade is laying off almost half of its workforce.

According to a Global Trade Review report, “more than a dozen employees” were laid off and most of them belonged to the commercial and product-focused verticals of the company.

We.trade was jointly owned and funded by 12 influential banks and financial institutions such as Deutsche Bank, HSBC, Rabobank, Santander and Société Générale. Less than a month ago, IBM bought a 7% stake in the company, which, we.trade said, would help it scale its business globally.

We.trade has had quite a few achievements in bringing banks to use blockchain technology, as was reported by Cointelegraph. In August 2019, HSBC became the first bank to settle a transaction via Hyperledger on the we.trade platform. Earlier this year, a major Spanish bank CaixaBank also started providing we.trade platform’s service to its 15.8 million customers to make transactions more traceable and secure.

Living through the crisis

According to Global Trade Review, we.trade’s financial woes began after their last round’s fundings fell short of the expected amount as many shareholder banks withdrew their interest to reinvest in the company.

We.trade is now looking for alternative investments from other shareholders and licensees as it continues operation with a reduced workforce. The head of commercialization at we.trade, David McLoughlin, explained:

“As an early-stage company, it is critical that we remain agile and manage our resource needs as effectively as possible – in order to ensure the continued resilience of the company.”

Highlighting the impact of COVID-19 pandemic on potential investments, McLoughlin said that the pandemic, rather than clogging business activities, has actually catalyzed it. The “digitization of trade and trade finance is now no longer a luxury, but a must,” he added.

We.trade did not respond to Cointelegraph’s request for comment.

Related:

Hyperledger Continues To Grow As Eight New Members Join The Consortium Among Them …

Global Blockchain Business Council (GBBC)and Cardano’s IOHK are among the latest members to join Hyperledger. The eight new members span from firms operating in blockchain-based payments, supply chain solutions, and token standardization.

Eight new members join hyperledger as the adoption of token standardization grows

Hyperledger is a group of companies that working on distributed ledger technologies-based open-source business solutions. Linux Foundation launched the consortium in December 2015. Since then, the project has received contributions from Intel, IBM, and other top tech firms working on blockchain applications.

Among the new members that have joined the consortium include industry veterans IOV Labs which was formerly called RIF Labs, Cryptocurrency payment platform Public Mint as well as IOHK, the firm behind Cardano (ADA. Other new entrants include Atomyze, a Swiss-based tokenization platform launched by TokenTrust AG, and Japanese PR and consulting firm Binarystar.

Deutsche Bahn’s digital-focused subsidiary, DB Systel GmbH, also joined hyperledger. The company’s blockchain and distributed ledger solutions’ head, Moritz von Bonin, indicated that the company was working on various DLT applications in logistics supply chains, mobility services, and railway control systems.

Hyperledger Executive Director Brian Behlendorf indicated that as the crop of new members shows, the consortium is focused on putting blockchain and DLT to work across the world in various industries.

InterWork Alliance and GBBC join hyperledger as associates

Besides the new firms joining the consortium, InterWork Alliance and Global Blockchain Business Council also joined hyperledger as associate members. InterWork is a non-profit launched at the beginning of this month to establish standardized frameworks in various platforms that support tokens and distributed applications. GBBC works in publishing tokenization research, engaging lawmakers as well as promoting its Global Blockchain Standards Initiative.

At the beginning of this month, the consortium formed a collaboration with tech giants, IBM and Microsoft, to develop global tokenization standards. Widespread token standardization is becoming a requirement for increased acceptance of tokenization.

Related:

Eight New Organizations Join Hyperledger

Hyperledger has announced that the eight new organizations from across the globe have joined the company and now the part of the company. The organizations include IOHK, DB Systel GmbH, IOVlabs, Atomyze by Tokentrust AG, Binarystar and Public Mint.

The company allows the organizations to create concrete industry-focused platforms, hardware and applications to support seamless transactions over their platform by integrating open source and enterprise-grade ledger frameworks, tools and libraries.

The company has offered a number of blockchain technology projects, including client libraries, utility libraries, small contract engines, graphical interfaces, sample applications and distributed ledger framework. All the company’s code is built under license from Apache.

Executive Director of Company, Brian Behlendorf said, “While the dramatic developments over the last few months have created a new and unexpected set of challenges for all of us, the enterprise blockchain community has shown great solidarity and is now focused on new ways forward.”

“As a technology, blockchain is and will play an important role of adding trust and transparency to the most essential of transactions and communications. It’s never been clearer that we are past the proof of concept stage for enterprise blockchain. As our line-up of new members underscore, the Hyperledger community is about putting blockchain to work in impactful ways around the world and across industries,” Brian Behlendorf further added.

CTO at Atomyze by Tokentrust AG, Bertalan Vecsei said, “At Atomyze, we envision to facilitate the digitization and tokenization of commodities and enable them to be traded in a simple and secure way, as well as provide accessibility to illiquid markets.”

“To make this a reality, we have strengthened key partnerships and are in development of a new and next-generation eco-system, with Hyperledger Fabric at its core. We are thrilled to be part of the Hyperledger community and look forward to the continued collaboration,” Bertalan Vicsei concluded.

Cardano’s IOHK and Global Blockchain Business Council Join Hyperledger

Eight new members have joined Hyperledger, including several firms targeting tokenization initiatives.

Hyperledger is a consortium of firms working on open-source enterprise solutions using distributed ledger technologies (DLT). Launched in December 2015 by the Linux Foundation, the project has since received contributions from IBM, Intel, and other leading tech firms exploring blockchain applications.

Blockchain veterans among the new members, include IOHK, the company behind Cardano (ADA), IOV Labs — formerly RIF Labs — and crypto-friendly payments platform Public Mint.

Other new entrants include Japanese consulting and PR firm Binarystar, and Atomyze, a tokenization platform launched by Switzerland’s TokenTrust AG.

DB Systel GmbH, is a digital-focused subsidiary of German railway company Deutsche Bahn. Moritz von Bonin, the company’s head of blockchain and DLT solutions, said the company is working on applications for distributed ledger technologies in the context of mobility services, logistics supply chains, and rail control systems.

Brian Behlendorf, Executive Director, Hyperledger said:

“As our line-up of new members underscore, the Hyperledger community is about putting blockchain to work in impactful ways around the world and across industries.”

Associating with Hyperledger

The Global Blockchain Business Council (GBBC) and the InterWork Alliance are also joining Hyperledger as new associate members.

The non-profit InterWork Alliance launched earlier this month with the aim of establishing standardized frameworks across platforms supporting distributed applications and tokens.

The GBBC works to engage lawmakers, publishes research on tokenization, and promotes its Global Blockchain Standards Initiative.

Hyperledger pushes for tokenization standards

Earlier this month, Hyperledger established an alliance alongside tech conglomerates Microsoft and IBM to develop global standards for tokenized ecosystems.

In an interview with Cointelegraph, IWA chairman Marlay Gray emphasized the importance of widespread standardization as a requisite foundation for the widespread adoption of tokenization:

“Without a standardized set of common terms, definitions and business level specifications, developers have to interpret inconsistent business requirements and translate them to write code for every blockchain platform and each token standard for a token-based business use case to work. This complexity makes wide-scale adoption difficult,” Gray said.

Related:

Eight New Members Join Hyperledger

Binarystar

“The Hyperledger community is building one of the most well-studied and well-regarded core blockchain technologies with practical use in large industries,” said Junya Yamamoto, CEO of Binarystar. “Binarystar is happy to participate in the future of this journey by being in the center of the Japanese blockchain industry harvesting and delivering its content directly to over 3,000 and ever-growing base of Japanese members at our blockchain-exclusive business hub.”

DB Systel GmbH

“We are excited to join the Hyperledger community, one of the largest frameworks for development and cooperation on setting up enterprise-grade blockchain solutions and standards,” said Moritz von Bonin, Head of Blockchain & DLT solutions, DB Systel GmbH. “At DB Systel, Deutsche Bahn’s digital partner, over the last few years we have been developing promising ways of deploying the blockchain technology for Deutsche Bahn and other companies. The diverse ideas range from mobility as a service platform, logistics supply chains through to blockchain-based rail control system. We look forward to contributing by exploring collaboration opportunities on multiple technological aspects and cutting-edge projects together with the community members.”

IOHK

“The Hyperledger community has an exceptional wealth of shared knowledge and expertise, and we look forward to developing strong relationships with other members of the consortium in order to share our original research, build synergies with other blockchain providers and develop new industrial and business collaborations,” Romain Pellerin, Chief Technical Officer at IOHK. “In particular, membership in Hyperledger will inform the development of our enterprise blockchain solutions and the work we’re doing with governments in developing countries. IOHK is founded on the principles of open source software and decentralized networks, and we would never seek to patent any of our technological advances. It’s great to be involved in an organization which shares that philosophy and is working towards utilising blockchain to create a better industry, and more open, accessible world.”

IOVlabs

“We are thrilled to be part of the Linux Foundation, one of the leading organizations in the promotion of open source software and ecosystems. All of the software contributed to the RSK Network and Infrastrastructure Framework (RIF) by IOVlabs was open sourced and built together with the community. This is essential to provide transparency for the blockchain financial infrastructure we are building,” said Diego Gutierrez Zaldivar, IOVlabs CEO. “Harnessing the benefits of the Bitcoin Network with a suite of tools to create and protect the wealth of those more vulnerable in our society, we’re planting the seeds for global financial freedom, and our membership in the Linux Foundation and Hyperledger will help us accelerate the development and adoption of blockchain platforms fostering opportunity, transparency and trust throughout the world.

Public Mint

“At Public Mint, we believe it’s fundamental to have a frictionless, easy, accessible and open capability to move fiat locally and globally,” said Halsey Minor, founder and CEO at Public Mint. “We’re very excited to be part of the Hyperledger community, and we think this is a great opportunity to work together, addressing business processes in an effective and innovative way. Built on top of Hyperledger Besu, Public Mint is charting new territory as a fiat-native blockchain platform that allows anyone to easily create fiat accounts and transfer funds between any individual, business, device, application and bank. After 25 years of innovating in the enterprise, I can clearly see that with blockchain we are beginning the next major chapter in the incredible story of technology adding business value.”

Members big and small are collaborating across company and country lines to ensure the success of Hyperledger business blockchain technologies, building products, services and solutions on top of Hyperledger code bases that are critical to their lines of business. Learn more about becoming a member of Hyperledger.

About Hyperledger

Hyperledger is an open source collaborative effort created to advance cross-industry blockchain technologies. It is a global collaboration including leaders in finance, banking, healthcare, supply chains, manufacturing and technology. Hyperledger hosts many enterprise blockchain technology projects including distributed ledger frameworks, smart contract engines, client libraries, graphical interfaces, utility libraries and sample applications. All Hyperledger code is built publicly and available under the Apache license. The Linux Foundation hosts Hyperledger under the foundation. To learn more, visit: https://www.hyperledger.org/.

Contact:

Emily Fisher

Linux Foundation/Hyperledger

PR@Hyperledger.org

CisionCision
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View original content to download multimedia:http://www.prnewswire.com/news-releases/eight-new-members-join-hyperledger-301074084.html

SOURCE Hyperledger

Related:

CFH developing EV IoT blockchain financing platform

Taiwan’s Cathay Financial Holdings (CFH) has disclosed its technology center is developing an electric vehicle (EV) IoT blockchain financing platform through cooperation with EV charging service provider ChargeSmith and blockchain startup BSOS.

The platform is based on Hyperledger Fabric, a modular blockchain framework for enterprises to develop blockchain-based solutions or application products, CFH said.

Hyperledger Fabric is a permission blockchain infrastructure that allows designated nodes to participate in operation and maintenance of a blockchain and enables efficient execution of consensus algorithms to enhance applicability and reliability of enterprise-use blockchains, CFH noted.

Hyperledger Fabric will be used to obtain EV owners’ permission to collect data on their driving behavior including time intervals of driving, speeds, running distance and braking, CFH said. Such data will be encrypted and immediately transferred to the platform for CFH’s property insurance and banking business units to provide real-time personalized financial services, CFH indicated.

The platform is in PoC (proof of concept) process and expected to come into operation at the end of 2020.

Besides CFH, CTBC Financial Holding has been in R&D of blockchain since 2016 and become a member of an international ecosystem led by US-based enterprise blockchain company R3. CTBC’s subsidiaries, including Taiwan Life Insurance, CTBC Bank and CTBC Securities, have applied in-house-developed blockchain technology to business operation.

Related:

IBM Joins 12 Banks Backing Blockchain Startup We.Trade

In this photo illustration an IBM company logo seen...

POLAND – 2020/05/04: In this photo illustration an IBM company logo seen displayed on a smartphone. … [+] (Photo Illustration by Filip Radwanski/SOPA Images/LightRocket via Getty Images)

SOPA Images/LightRocket via Getty Images

IB IBMM announced today that it would become a new shareholder in We.Trade with 12 other banks. This is another investment in supply chain networks powered by blockchain and it has the support of large European and Asian financial backers like UBS, Deutsche Bank, and HSBC.

Can innovation in cloud technology, digitization and blockchain make a difference in how retail markets stock shelves? Time will tell, blockchain is new and not widely used in supply chain today. But that could be changing – investment in the fledgling technology by large organizations continues to grow.

We.Trade is a blockchain trade network designed on Hyperledger Fabric that connects buyers and sellers internationally. The pandemic has laid bare weaknesses in our supply chains and international trade networks. Big companies are investing in what they think is an opportunity in supply chain innovations.

Sounds simple, but during Covid-19 restrictions on business and social interaction, goods bound for retail markets have been delayed in port or stopped because of manual-paper based limitations. We.Trade wants to connect small and medium businesses to banks, streamlining paper-based transaction tasks like letters of credit and the financing involved in cross-border and international trade. Smart contacts, the building blocks of blockchain technology, record and show every transaction by individuals on a network. Networks based on technology, like Hyperledger, Ethereum, Symbiont and others, create an environment where companies share information and verify each other during a trade. Technology like blockchain is considered by its believers to speed-up and consolidate manual tasks.

Starting July 2020, We.Trade will extend services to new banks and clients across Europe before expanding the network globally, beginning with Asia. Another finance platform, eTradeConnect, formed by 12 Asian banks, will connect with We.Trade to extend its network effect.

“Having now satisfied the legal, security, compliance and integration requirements of 16 of the biggest banks in Europe, we.trade is moving towards full commercialization as banks start to onboard at least 10% of their client bases onto the network in the coming months,” said Ciaran McGowan, CEO we.Trade. ” Small to mid-size enterprises and small corporates have historically had the least access to liquidity and technology services in commercial trade. It is quite special to see competitor financial institutions collaborating to create better services and innovative financial offerings for these companies. Insurance services, integration to accounting systems, and interconnectivity to global platforms will further enhance the experience for these types of businesses.”

“Businesses around the world have been affected by the Covid-19 crisis, but it will be small to medium-sized businesses and businesses with exposure to the international trade and financial systems that are affected the most,” said Parm Sangha, IBM Global Blockchain Leader, Trade Finance. “These companies have less reach into major financial institutions and are more likely to be over-burdened by trade frictions like customs and paperwork. The aim of we.trade is to simplify and digitizing these processes to help these businesses rebuild and grow in the post-Covid-19 world. Blockchain technology remains unique in its potential to diminish frictions in global business, reduce cost, and save time while also mitigating risk and creating new business models.”

We.trade is backed by CaixaBank, Deutsche Bank, Erste Group, HSBC, KBC, Nordea, Rabobank, Santander, Société Générale, UBS, UniCredit and IBM are shareholders in we.trade while UniCredit AG in Germany, EuroBank in Greece, and ČSOB, Komerční Banka and Česká Spořitelna in the Czech Republic are licensees.

Related:

IBM Upgrades Blockchain Solution to Offer Smart Contract Option

Technology giant IBM introduced new changes to its Hyperledger Fabric. This makes smart contract creation on its blockchain more flexible.

Technology giant IBM is set to upgrade its enterprise blockchain. It intends to allow blockchain users to propose and change smart contracts. Sources say that IBM said that the changes will occur in its Hyperledger 2.0 fabric.

IBM Upgrades Irs Blockchain, Makes Big Changes to Hyperledger Fabric

The amendments will allow parties to propose and change smart contracts. The difference between the proposed changes and Hyperledger fabric 1.0 is that smart contracts are centralized. The new proposed changes aim to make smart contract operations to occur on a decentralized basis.

IBM indicated this in a blog post saying:

“IBM Blockchain Platform will support Hyperledger Fabric 2.0 and continue to add additional capabilities around the new decentralized smart contract lifecycle management and other new improvements. In addition, the platform will allow the user to choose which version of Fabric to deploy and to migrate from one version to another.”

Much controversy has trailed the implementation of blockchain technology by large enterprise organizations. The major argument here is that the big tech firms won’t be able to allow blockchains to be fully decentralized. This is due to their legacy status.

Centralized technologies have ruled the technology space for decades. The introduction of decentralized technologies might not work well due to their centralized status. This is the thinking of many within the decentralized space.

Although IBM has indicated its full commitment to the changes, it hasn’t yet set a date for the launch of the new features.

Hyperledger Fabric 1.0 Is Still Centralized

The existing Hyperledger Fabric allows for central control of its smart contracts. Other parties are given a binary option: accept or decline. Upon declining, such parties are removed from the transaction in question.

This provides a fairly straightforward way to solve issues. It also removes the dynamic conditions of the critical element of choice.

Decentralizing the smart contract option will allow the parties involved to choose.

The Linux Foundation in a document has said that the new changes allow the parties to choose the terms of the smart contract before execution.

Decentralization allows for that kind of flexibility. The upgrade also requires that a quorum needs to be formed before the execution of the smart contract.

The exact composition of such a quorum remains unclear. However, most pundits have assumed that it follows the standard legal definition of a quorum.

If that is so, this would mean that smart contract functionality n the Hyperledger fabric has achieved a first for the blockchain space.

IBM’s blockchain was launched in 2017. It has attracted mainly Enterprise users who need certain types of functionality.

Hyperledger allows for users to be able to pick and choose what they want. The addition of a decentralized smart contract solution allows for the clients greater freedom. This, of course, maybe the counter-argument in favor of legacy enterprises.

At the time of filing this report, International Business Machines Corporation (NYSE: IBM) stock was up in the pre-market. Its price was $120.66 (+0.33%).

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Christopher Hamman
Author: Christopher Hamman

Christopher Haruna Hamman is a Freelance content developer, Crypto-Enthusiast and tech-savvy individual. He is also a Superstar Content Developer, Strategy Demigod, and Standup Guy.

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